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BEHIND THE SCENES
In the Land of the Toymen: Tales from the creation and marketing of the GI Joe Masterpiece Edition
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Order GI JOE: The Complete Story of America's Favorite Man of Action by John Michlig (Chronicle Books)
Read an excerpt from the book.
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MASTERPIECE EDITION:
Marketing and Promotion
Sample ad for potential magazine/newspaper campaign, 2 of 2
GI Joe (R) is a registered trademark of Hasbro, Inc.
© 2002 John Michlig
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