BEHIND THE SCENES In the Land of the Toymen: Tales from the creation and marketing of the GI Joe Masterpiece Edition

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Order GI JOE: The Complete Story of America's Favorite Man of Action by John Michlig (Chronicle Books)

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MASTERPIECE EDITION:
Marketing and Promotion

Sample ad for potential magazine/newspaper campaign, 1 of 2

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GI Joe (R) is a registered trademark of Hasbro, Inc.

© 1999 John Michlig