Building the Beast


I worked with friends of mine at Creative Design Concepts of Milwaukee to explore different manifestations of my book-and-toy concept. I told the designers, Jeff Fay and John Norman, to follow their bliss in sketching out approaches to the package that could be far more elaborate than my simple lidded idea. What you see at right are some of their suggestions.

Eventually we came up with a simple black package that featured two hinged lids; one to access the action figure and one to access the book. (CLICK HERE to see sketch of package.)

 


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The first sketches


The final product


50-50 HINDSIGHT DEPT.

A tip for anyone out there planning to do business with anyone: Pay for a background check on that person's name and business name immediately.

I used KNOWX.COM, (after I'd already had to file a lawsuit, unfortunately) but there are any number of online services that'll give you a public records search for $45-$65.

Take it from someone who learned the hard way: It is money well spent to learn ahead of time that a potential business partner is financially strapped, has leins or judgements outstanding, or is misrepresenting the worth of their business.

© 2002 John Michlig


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