Building the Beast


Since we had no real constaints at this early point in the project, I proposed a die-cut front lid that showed the book beneath. Also, the figure and book had their own hinged lids.

Within moments of the glue drying, I had this package in an overnight package to Don Levine so he could show it to Hasbro Licensing.

 


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The first prototype


The outer package.
The enclosed book.

The final product


50-50 HINDSIGHT DEPT.

A tip for anyone out there planning to do business with anyone: Pay for a background check on that person's name and business name immediately.

I used KNOWX.COM, (after I'd already had to file a lawsuit, unfortunately) but there are any number of online services that'll give you a public records search for $45-$65.

Take it from someone who learned the hard way: It is money well spent to learn ahead of time that a potential business partner is financially strapped, has leins or judgements outstanding, or is misrepresenting the worth of their business.


© 2002 John Michlig

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